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Author: Sofia Bianchi

Como and Lazio players lining up at the Stadio Giuseppe Sinigaglia, with supporters and the surrounding hills in the background. Como and Lazio players lining up at the Stadio Giuseppe Sinigaglia, with supporters and the surrounding hills in the background.

The Como project: can a small Italian club become a global football brand?

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The ninth goal in Lens came from an 18-year-old who had grown up in Como’s academy. Matteo Papaccioli collected Mattia Liberali’s pass and scored in stoppage time, adding his name to a night dominated by Tasos Douvikas and Nico Paz. For football fans largely focused on Como’s billionaire owners, celebrity connections and luxury positioning, it was a wonderfully inconvenient detail. Como had just w...